Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, January 12, 2010

Pretty, pretty covers

The hubs bought me a Kindle for Christmas. I wasn't certain I wanted one, mostly because so many people act like Amazon is spurring the PUBLISHING END OF DAYS, but I have to say: pretty darn nice. I've already zapped a ridiculous number of new books I wanted into my reader (eleven and counting.) Forget the "smell of paper" and "crack of the spine" people pine over. Convenience trumped all that.

But you know where it's not so great? Browsing. Teeny tiny black and white book covers just do not work for me. Because I am a packaging girl--a total sucker for packaging. Just ask the clerks at Sephora. I come in for some cleanser and suddenly I'm all "Oooh, pretty! I need that!" and I leave with a giant bag full of cosmetics.

I love to explore new authors, and the greatest initial influence on me is an appealing book cover. If the title and artwork set the right tone, I'll pick it up and check out the inside flap. If that bit of highly-polished marketing draws me in, I'll read the first page. A good one? Sold.

Really. It's that simple. If I'm honest with myself, I'll even admit I use this method of judgment over personal recommendations. I can think of a number of books everyone I know loved that I picked up/put down/picked up/put down before I was finally convinced. Why? They looked boring.

Someone who worked in advertising should know better, right? Don't judge a book by it's cover and all that. Bah. I like book covers.

So anyway, yes. I'll still be buying from bookstores.

How about you? Have you submitted to the evil desires of Kindle? Thoughts?